A night at campus

15 hours left to 15.10.10, 5pm

What is it like to have midnight class? We often see vampires like Kuran Kaname and his subordinates have their classes at night. The difference they sleep in the day, wake up at night. As we HUMANS, work from day to the next day. It's been long I remembered working nonstop for 2 to 3 days with less than an hour sleep.

I would never expect I would even spend a night at my college. This was an exception. Anyone who had participated Kancil Awards was seen overnight at A1 classroom. Not everyone overnight but majority of them. What made the day even more thrill and amaze is our SS lecturer was there with us throughout the whole night. He spent the night with us to help out with our work. He is someone we truly look up to. He’s like a total father to all of us. During midnight, a few of us were already dead and he is still awake. Not to mention, I get to see his super SS and cacat mode during critique sessions. How anal can a person be? I witnessed it.

Staying at night meaning I’m joining DG students too. KJ, Gideon and Syafiq was around that night.

Gabriel came in “WOAH! What are you guys doing in my class?” We occupied his class in the morning as well =p. Sorry Gab.

Something I really learn when involving photoshoot,

1. Plan ahead the whole photoshoot. The pose, the clothing, the props, shots, scene and etc
2. Go all out in dressing. No thinking about saving money or so. It’s about doing it right!
3. Never think photoshop will solve all problems. Doing it well at the beginning will save editing time.
4. How to entertain your models
5. Find the right people. Shyness is not allowed.
6. Not to be afraid to ask guidance
7. Meet the objective shots then consider extra shots

My group was rushing shit. We arrived at the office around 5.05pm. I was already half-dead waiting for my turn. We got to know there are groups who came as early as 7 am to submit their work. Impressive… I would rather utilize the few hours to perfect my work. It’s too early to submit.

After submission, we went to IKEA to chill out abit. We were not in our right minds. We had dinner with the others. Finally, I felt this heavy duty had gone off. I just need my bed now.

Ad Unplugged 2010

Thursday, 28.10.10

Junny and Fei failed to come on time due to overslept. Even so, we are considered one of the “earliest” people to arrive. The workshop was dragged to 10.30am to begin. The whole concept of the workshop is how mutant are you. Literally, we are called the mutants and the 6 ECDs who are the judges are the supermutants. We had Alan, a New Zealand dude from an agency to fill up our group space. Welcome Alan!

It’s such an irony we are to do the same brief as Kancil Awards 2010: create UOX the talk of the town. It does haunt any of us who went through the pain and suffer of purple and orange. Seriously, AGAIN?! We were stonning and writing old ideas or possible ideas that may work. It can be good and bad for us. The challenge this time is to come out a great idea in 4 hours. The good thing is we sorta know what should and shouldn’t include when brainstorming for UOX. The bad thing is coming out new ideas that will capture attention in 4 hours. It wasn’t really easy if it weren’t for Hissham, our group ECD to pinpoint. I was given an opportunity to understand other people who I have not worked before.

Once we decided the idea to use, Alan wrote the steps and I drew out the execution image. It took everyone to outline the images to hasten the speed. It was almost time for submission!

While the judges are deciding, there was a talk of how advertising is change throughout the years. Trend changes all the time. How to build a story around the trend using the technology to interact with the people? The first thing to consider is answer your objective and then connect the audience. A SIMPLE idea can make it BIG. I feel audience participation will make your campaign work whether it’s a simple or big idea.

The climax has arrived. To make the situation more suspense, the emcee announced the 7 finalist. Fei got excited and stood up. Everyone was stunned LOL. Edmond’s group was also one of the finalists. Our hearts was beating damn fast. Edmond’s group was called out!! Hooray! Next was my group! YAY! Seriously, we jumped with joy. To think our college had taken all was truly amazing.

We got ourselves free tickets to Kancil Award Nights 2010! Get to save RM300 from it. Great Experience, great meeting with ECDs, great people and great ideas. Thumbs up to everyone who came for the workshop.

Can’t wait to tell Kins. Oh! Not to mention his birthday is coming Tuesday. How are we gonna surprise him?

Good job Fei, Kenny, Yvonne, Alan, Johnathon, Junny, Celine, Edmond and Ejin!! Seeya guys at Kancil Award Nights!!

PS: Big credits to Kar for snapping pictures for us ^^

Year 10.10.10

On hour 1000, I watched Ben 10 marathon. That's all I could think when I think of "10". Who says Ben 10 are only for young teens? XD

I still live in the age of watching cartoon. Never too old for it =D.

Happy 10.10.10!!

Cacated mind

just when my group was about to grasp the direction and idea for the "ganjiong" award (quoted by XQ), everything fall apart. I witnessed one of Kins "super SS mode", speechless I am. given a blow then receiving a wholely "jokes" from him surely changes the mood at that moment. never easy to be an ECD. really impressive when you are working from day to night talking nonstop and able to come out "cacat" yet "relevant" solution. finding the KISS idea is extremely tidious. after yesterday long SS and analysis, our brains went cacated.

let us all be SS and cacated for time being. spread the SS-ness~

ps: for readers, SS means syok sendiri (self - enjoyment)